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  Twin Buttes Family Named Semi-Finalist in Boys & Girls Club of America's Fit Family Challenge  
 

Spotted Bear Family’s Commitment to Healthy Living Moves Them One Step Closer to Winning a
Free Family Vacation
and the Chance to Meet Olympic Legend Jackie Joyner-Kersee

 
December 5, 2012  
 
NEW TOWN, ND– While many families expect to pack on the pounds during the holidays, a Twin Buttes family will add “getting more fit” to their holiday to do list. The Spotted Bear family was selected from more than 200 families throughout the U.S. as a semi-finalist in Boys & Girls Clubs of America’s (BGCA) 3rd Annual Triple Play Fit Family Challenge. They move one step closer to being selected as a finalist family and receiving an all-expense paid trip to Los Angeles, Calif. to meet three-time Olympic Medalist (Track & Field) Jackie Joyner-Kersee.

     The Morley Spotted Bear family was selected as a semi-finalist for their commitment to improving their diet, increasing their daily physical activity and by spending more quality time together as a family. The Spotted Bear’s have three children: Raven 15, Haylon 8, and Ashlyn 5 who all attend the Boys & Girls Club of the Three Affiliated Tribes Twin Buttes Club and participate in Triple Play at the Club.

     As one of 10 Fit Family Challenge semi-finalists the Spotted Bear family will take their commitment to healthy living to the next level. To advance to the finals, the Spotted Bear’s will be required to further their improvements by increasing the frequency and intensity of their exercise, substituting and incorporating healthy food choices into their meals and spending more family time together through various activities.
   
     The Fit Family Challenge finalists will be announced on Friday, December 21. Jackie Joyner-Kersee will join BGCA staff and representatives from Triple Play sponsors – Coca-Cola and the WellPoint Foundation on Saturday, January 12, 2013 in Los Angeles, Calif. to select the winning family at the Fit Family Challenge finale.  The winning family will receive an all-expense paid family vacation to the U.S. Olympic Training Center in Colorado Springs, Colo., as well as gift baskets with prizes to help them continue in their fitness goals.
 
     “We applaud the efforts of our participating families and Club members who are demonstrating their commitment to fitness, nutrition and spending quality time together,” said Wayne B. Moss, BGCA’s Senior Director, Healthy Lifestyles. “Boys & Girls Clubs of America views childhood obesity as one of the most challenging obstacles facing youth today, so the Triple Play Fit Family Challenge is a wonderfully collaborative way for families to make healthy living a part of their daily routines.”

     Recent statistics show that one-third of U.S. children and teens are obese or overweight.  According to the Centers for Disease Control and Prevention, that's more than three times the number of obese and overweight children just a generation ago. The Triple Play program is supported by founding sponsor The Coca-Cola Company and the WellPoint Foundation to encourage kids to eat a balanced diet (mind), become more physically active (body) and increase their ability to engage in healthy relationships (soul).  During the Fit Family Challenge, families learned and practiced healthy eating habits, increased physically activity and spent quality time with each other.

     In fall 2011, the Promising Practices Network (PPN) website named Triple Play “a Program that Works.”  PPN offers research-based information to validate the effectiveness of programs that serve children and families, and is often referred to as a “model program” or "best practices" site. The website is run by the RAND Corporation, a national think tank comprised of more than 150 researchers and consultants who specialize in child health, juvenile justice, education, child care, labor and demographics.

Triple Play: A Game Plan for the Mind, Body and Soul
     A Game Plan for the Mind, Body and Soul was launched in 2005 by Boys & Girls Clubs of America (BGCA) in collaboration with the Department of Health and Human Services with support from The Coca-Cola Company to encourage kids to eat healthier, become more physically active and increase their ability to engage in healthy relationships. A two-year study of more than 2,000 children ages 9-14 showed that Triple Play succeeded in getting them to exercise more, eat healthier foods and feel better about themselves. The study found that Triple Play kids increased to 90 percent of the federally recommended amount of daily exercise, which is 60 minutes a day for children, while their peers outside the program decreased to 78 percent. To date, Triple Play has helped more than one million kids learn the importance of physical activity and proper nutrition. In 2011, the WellPoint Foundation joined BGCA and Coca-Cola as a Triple Play sponsor. Learn more about the program at www.bgca.org/tripleplay.

Boys & Girls Club of the Three Affiliated Tribes
     Chartered in 2001, the Boys & Girls Club of the Three Affiliated Tribes currently serves 1,858 youth comprising 1089 unique households (563 of which are single parent households) in six communities located across the Fort Berthold Indian Reservation – New Town, Parshall, White Shield, Twin Buttes, Mandaree and Four Bears.   The Boys & Girls Club of the Three Affiliated Tribes seeks to strengthen the lives of youth by providing a consistent and safe educational environment that incorporates ethical and traditional values to positively impact their lives.  For more information, please visit www.facebook.com/BGCTAT or follow us on Twitter at www.twitter.com/BGCTAT 

About Coca-Cola
     The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

About the WellPoint Foundation
     The WellPoint Foundation is the philanthropic arm of WellPoint, Inc. and through charitable contributions and programs, the Foundation promotes the inherent commitment of WellPoint, Inc. to enhance the health and well-being of individuals and families in communities that WellPoint, Inc. and its affiliated health plans serve. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These disease states and medical conditions include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company’s annual associate giving campaign and provides a 50 percent match of associates’ campaign pledges. To learn more about the WellPoint Foundation, please visit www.wellpointfoundation.org.

 

 
   
   
   
   
 
 
 
 
 
Three Affiliated Tribes
404 Frontage Road
New Town, ND 58763
701-627-4781